Youthtrends: Capturing the $200 Billion Youth Market

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Youthtrends: Capturing the $200 Billion Youth Market image
ISBN-10:

0312007043

ISBN-13:

9780312007041

Edition: First Edition
Released: Jan 01, 1987
Publisher: St Martins Pr
Format: Hardcover, 282 pages

Description:

Demonstrates the economic viability of the youth market, debunking popular myths about their purchasing power and buying habits, and offers specific strategies for targeting this profitable market, based on the experiences of several youth-orientated companies

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