How to Plan Advertising

How to Plan Advertising image
ISBN-10:

0304701432

ISBN-13:

9780304701438

Edition: 2
Released: Jan 01, 1997
Publisher: Thomson Learning
Format: Paperback, 201 pages
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Description:

This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.











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