This volume is a guide to the advertising industry. Focusing on account planning, it demonstrates ways of communicatiing a brand in a motivating way, in order to grab the attention of a target audience.

How to Plan Advertising

Business & Money

Account Planning Group

Marketing & Sales

Thomson Learning

See the best price to sell, buy, or rent books by Account Planning Group. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Account Planning Group

See the best price to sell, buy, or rent books by Account Planning Group. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Plan Advertising