Comparative Marketing Systems.

Comparative Marketing Systems. image
ISBN-10:

0275912027

ISBN-13:

9780275912024

Author(s): Savitt, Ronald
Released: Mar 15, 1984
Publisher: Praeger
Format: Hardcover, 309 pages
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Description:

Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.

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