Comparative marketing systems

Kaynak, Erdener

Savitt, Ronald

Praeger

<p>Describes the current retailing environment, the organization of the retail firm, job opportunities and careers, and management's responsibili-</p>

Modern Retailing Management: Basic Concepts and Practices

Business & Money

Duncan, Delbert J.

Hollander, Stanley C.

Management & Leadership

Richard D.Irwin, Inc

Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.

Comparative Marketing Systems.

Marketing & Sales

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