Must-Win Battles: Creating the focus you need to achieve your key business goals (Financial Times Series)

Must Win Battles shows business leaders how to identify and agree on the key critical challenges that will make or break their business, and helps them to mobilize their people and resources to achieve those goals.

• The book is structured like the executive programme at IMD upon which it is based, and is full of the real voices of participants who have made the MWB "journey".
• It is positioned squarely in the growing execution/delivery space in the market, and plays to the personal and performance approaches that are dominating leadership.
• Reveals a tested framework for deciding what is "must-win," as opposed to merely urgent or everyday.
• Shows how to focus people, resources and time on the most decisive activities and challenges.
• Real leaders and managers speak directly from the pages to the reader, describing their whole MWB journey.
• Positioning: Unique. Unlike other books, Must-Win Battles bridges the gap between strategy development and implementation by tackling the intellectual and emotional challenges simultaneously.