Marketing Research: An International Approach

Marketing Research: An International Approach image
ISBN-10:

0273646354

ISBN-13:

9780273646358

Edition: 1
Released: Jan 01, 2006
Format: Paperback, 613 pages
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Description:

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.

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