Creating A Company for Customers: How to Build and Lead a Market Driven Organization
ISBN-10:
0273642499
ISBN-13:
9780273642497
Author(s): McDonald, Malcolm; CHRISTOPHER, Martin
Edition: First Edition
Released: Apr 01, 2001
Publisher: Financial Times Management
Format: Hardcover, 256 pages
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Description:
Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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