The Silk Road to International Marketing

Offers a new perspective on how international marketers add value to the organization in both large and small businesses. Shows how to take into account social information, learning, and knowledge SILK , as well as human factors PASSION required to build successful business worldwide. Ambler is a senior fellow at London Business School. Styles is senior lecturer at the School of Marketing, University of New South Wales. Annotation c. Book News, Inc., Portland, OR (booknews.com)