Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management

This new text takes a distinctive and novel approach to entrepreneurism. It regards the successful creation and management of new organisations as being, first and foremost, about making the right decisions. A key feature is the emphasis on the view that entrepreneurship is a style of management that can be learnt, that it is accessible to the manager who is willing to learn and that a strategic approach enables the new venture to go in the best direction. Written in an active, participative style, with an overview, key questions, examples and a summary in each chapter, the text encourages students to explore the entrepreneurial decisions that they can make.