This new text takes a distinctive and novel approach to entrepreneurism. It regards the successful creation and management of new organisations as being, first and foremost, about making the right decisions. A key feature is the emphasis on the view that entrepreneurship is a style of management that can be learnt, that it is accessible to the manager who is willing to learn and that a strategic approach enables the new venture to go in the best direction. Written in an active, participative style, with an overview, key questions, examples and a summary in each chapter, the text encourages students to explore the entrepreneurial decisions that they can make.

Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management

Business & Money

philip-wickam

Business Development & Entrepreneurship

Financial Times Management

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Books by philip-wickam

See the best price to sell, buy, or rent books by philip-wickam. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management