Marketing Management
Released: Jan 01, 1997
Publisher: McGraw-Hill Companies
Format: Paperback, 576 pages
to view more data
Description:
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.