<p>Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.</p>

Marketing Management: A Strategic Decision-making Approach

Business & Money

WALKER, ORVILLE C.

Boyd, Harper W.

Mullins,John

Management & Leadership

Mcgraw-Hill College

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)

Larreche,Jean-Claude

Marketing & Sales

McGraw-Hill Book Co Ltd

Marketing Management

Marketing management casebook

R.D. Irwin

Marketing research: Text and cases

this is marketing research.  The book is in excellent shape.  No marks inside or out.

<p>This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.</p>

Marketing Management: A Strategic Approach (Irwin Series in Economics)

Irwin Professional Publishing

Marketing Research: Text and Cases

Westfall, Ralph

Stasch, Stanley F.

Richard D.Irwin

Marketing Management: A Strategic Approach (Irvin Series in Marketing)

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