This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)

Business & Money

Graham, John L.

Meloan, Taylor W.

Economics

Richard D.Irwin

See the best price to sell, buy, or rent books by Meloan, Taylor W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Meloan, Taylor W.

See the best price to sell, buy, or rent books by Meloan, Taylor W.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)