Cases in Marketing Management (The Irwin Series in Marketing)
ISBN-10:
0256122466
ISBN-13:
9780256122466
Author(s): Bernhardt, Kenneth L.; Kinnear, Thomas C.
Edition: 6
Description:
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
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