Marketing Management: A Strategic Approach (Irvin Series in Marketing)
Released: Jan 01, 1990
Publisher: Irwin Professional Publishing
Format: Paperback, 1 pages
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Description:
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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