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Promotional strategy: Managing the marketing communications process (Irwin series in marketing)

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Promotional strategy: Managing the marketing communications process (Irwin series in marketing) image
ISBN-10:

025602846X

ISBN-13:

9780256028461

Author(s): Engel, James F.
Edition: 5th
Released: Jan 01, 1983
Publisher: R.D. Irwin
Format: Hardcover, 655 pages
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Description:

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Best prices to buy, sell, or rent ISBN 9780256028461

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