Analysis for Marketing Planning
Released: Jan 01, 1988
Publisher: Business Publications, Incorporated
Format: Paperback, 175 pages
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Description:
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product?s environment, customers and competitors.
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