Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences)

Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences) image
ISBN-10:

0256036438

ISBN-13:

9780256036435

Author(s): Engel, James F.
Edition: 6th
Released: Jan 01, 1987
Format: Paperback, 621 pages
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Description:

Promotional strategy: Managing the marketing communications process


























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