Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences)

Name: Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences)
Brand: Irwin Professional Publishing
SKU: 9780256036435
Rating: 4 (5 reviews)
ISBN: 9780256036435

Promotional Strategy: Managing the Marketing Communications Process (Irwin Series in Information and Decision Sciences) image

ISBN-10:

0256036438

ISBN-13:

9780256036435

Author(s): Engel, James F.

Edition: 6th

Released: Jan 01, 1987

Publisher: Irwin Professional Publishing

Format: Paperback, 621 pages

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Promotional strategy: Managing the marketing communications process

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