Market research and analysis

Topics of this book are: The Role of Marketing Research, The Value Of Information, The Research Process, Sources Of Information, Collecting Information and Preparing for Analysis, Causality and Experiments, Survey Design, Measurement and Scaling, Major Research Suppliers, Sampling in Market Research, Coding and Editing Responses, Analytical Methods, Basic Analysis, Comparing Differences in Key Variables, Regression Analysis, Grouping Procedures, Multiattribute Modeling, Additional Predictive Procedures, Applications, Marketing Forecasting, Product Research, and Industrial Marketing Research.