Understanding and Profiting from Intellectual Property: Strategies across Borders

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Understanding and Profiting from Intellectual Property: Strategies across Borders image
ISBN-10:

0230300545

ISBN-13:

9780230300545

Author(s): Yang, Deli
Edition: 2nd ed. 2013
Released: Jan 01, 2012
Format: Hardcover, 344 pages

Description:

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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