Understanding and Profiting from Intellectual Property: Strategies across Borders

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Business & Money

Yang, Deli

International

PALGRAVE~MACMILLAN

<p>This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of&nbsp;cross-border issues and conflicts in IP.</p>

Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

Humor & Entertainment

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Books by Yang, Deli

See the best price to sell, buy, or rent books by Yang, Deli. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Understanding and Profiting from Intellectual Property: Strategies across Borders

Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders