Understanding and Profiting from Intellectual Property: Strategies across Borders

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Understanding and Profiting from Intellectual Property: Strategies across Borders image
ISBN-10:

1349336246

ISBN-13:

9781349336241

Author(s): Yang, D.
Edition: 2nd ed. 2013
Released: Dec 04, 2012
Format: Paperback, 336 pages
Related ISBN: 9780230300545

Description:

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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