Cultural Dimension of Global Business: International Edition 7ed

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

Learning Goals
Upon completing this book readers will be able to:

• Understand the interaction between global business and culture
  
• Discuss comparative values and cultural differences
  
• Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  
• Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  
• Identify strategies for coping with culture shock