Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: <ul>
<li>Understand the interaction between global business and culture 
</li> <li>Discuss comparative values and cultural differences 
</li> <li>Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena 
</li> <li>Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing 
</li> <li>Identify strategies for coping with culture shock</li>
</ul>

Cultural Dimension of Global Business: International Edition 7ed

Politics & Social Sciences

Ferraro, Gary

Brody, Elizabeth K.

Anthropology

Routledge

See the best price to sell, buy, or rent books by Brody, Elizabeth K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brody, Elizabeth K.

See the best price to sell, buy, or rent books by Brody, Elizabeth K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Cultural Dimension of Global Business: International Edition 7ed