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Cultural Dimension of Global Business: International Edition 7ed

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Cultural Dimension of Global Business: International Edition 7ed image
ISBN-10:

0205900720

ISBN-13:

9780205900725

Author(s): Ferraro, Gary; Brody, Elizabeth K.
Edition: International
Released: Jul 30, 2012
Publisher: Routledge
Format: Paperback, 304 pages
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Description:

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.


Learning Goals
Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
  • Identify strategies for coping with culture shock

Best prices to buy, sell, or rent ISBN 9780205900725

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