Public Relations: Strategies and Tactics (10th Edition)

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Public Relations: Strategies and Tactics (10th Edition) image
ISBN-10:

0205770886

ISBN-13:

9780205770885

Edition: 10
Released: Jan 29, 2011
Publisher: Pearson
Format: Hardcover, 624 pages

Description:

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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