Public Relations: Strategies and Tactics (8th Edition)

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Public Relations: Strategies and Tactics (8th Edition) image
ISBN-10:

0205449441

ISBN-13:

9780205449446

Edition: 8
Released: May 19, 2005
Publisher: Allyn&Bacon
Format: Hardcover, 640 pages

Description:

Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. Now in its 8th edition, Public Relations: Strategies & Tactics combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations.

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