Public Relations: Strategies and Tactics
ISBN-10:
0065001001
ISBN-13:
9780065001006
Author(s): Wilcox, Dennis L.; Ault, Phillip H.
Edition: Third Edition
Description:
The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.
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