Cases in Marketing of Services: An International Collection
ISBN-10:
0201565056
ISBN-13:
9780201565058
Author(s): MOUTINHO, LUIZ; Meidan, Arthur
Edition: First Edition
Description:
Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
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