Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.

Cases in Marketing of Services: An International Collection

Business & Money

MOUTINHO, LUIZ

Meidan, Arthur

Management & Leadership

Addison-Wesley

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.

Marketing Financial Services

Economics

Palgrave HE UK

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Books by Meidan, Arthur