Cases in Marketing of Services: An International Collection

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Cases in Marketing of Services: An International Collection image
ISBN-10:

0201565056

ISBN-13:

9780201565058

Edition: First Edition
Released: Jan 01, 1993
Publisher: Addison-Wesley
Format: Hardcover, 304 pages

Description:

Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.

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