Global Marketing Management: Cases and Readings

Name: Global Marketing Management: Cases and Readings
Brand: Addison-Wesley
SKU: 9780201539721
Rating: 4.1 (3 reviews)
ISBN: 9780201539721

Global Marketing Management: Cases and Readings image

ISBN-10:

0201539721

ISBN-13:

9780201539721

Author(s): Quelch, John A.; Bartlett, Christopher A.

Edition: Subsequent

Released: Jan 01, 1995

Publisher: Addison-Wesley

Format: Paperback, 672 pages

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Description:

Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.

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