Sales and Distribution Management
Released: Dec 29, 2005
Publisher: Oxford University Press
Format: Paperback, 698 pages
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Description:
Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory management, designing a distribution system and distribution management - explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
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