When Firms Change Direction
ISBN-10:
0195136438
ISBN-13:
9780195136432
Author(s): Huff, Anne Sigismund; Huff, James Oran
Edition: 1
Released: Jan 11, 2001
Publisher: Oxford University Press
Format: Hardcover, 288 pages
to view more data
Description:
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.