When Firms Change Direction
ISBN-10:
0195136438
ISBN-13:
9780195136432
Author(s): Huff, Anne Sigismund; Huff, James Oran
Edition: 1
Released: Jan 11, 2001
Publisher: Oxford University Press
Format: Hardcover, 288 pages
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Description:
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
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