The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Description:
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.
"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Best prices to buy, sell, or rent ISBN 9780143114048
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- The Art of Woo: Using Strategic Persuasion to Sell Your IdeasMoussa, Mario; Shell, G.RichardEdition:First EditionISBN-13:9781591841760
- The Art of Woo: Using Strategic Persuasion to Sell Your IdeasMoussa, Mario; Shell, G.RichardEdition:UnabridgedISBN-13:9781400105304
- The Art of Woo: Using Strategic Persuasion to Sell Your IdeasMoussa, Mario; Shell, G.RichardEdition:First EditionISBN-13:9781591841760
- The Art of Woo: Using Strategic Persuasion to Sell Your IdeasMoussa, Mario; Shell, G.RichardEdition:UnabridgedISBN-13:9781400105304
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