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Services marketing: Text, cases & readings (The Prentice-Hall series in marketing)
ISBN-10:
0138067864
ISBN-13:
9780138067861
Author(s):
Lovelock, Christopher H.
Released:
Jan 01, 1984
Publisher:
PRENTICE/HALL
Format:
Hardcover, 492 pages
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Description:
First pictorial hardcover edition
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