Consumer Behavior
ISBN-10:
0136690033
ISBN-13:
9780136690030
Author(s): Schiffman, Leon G.; Kanuk, Leslie Lazar
Edition: 5th Edition
Description:
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Best prices to buy, sell, or rent ISBN 9780136690030
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