Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)

This is the story of a small eco-friendly company helping to save the planet one simple choice at a time. Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the market.