Put on your parka and get ready to follow Canada Goose, a manufacturer of high quality outerwear in Canada, and witness how they create customer value and sustainable marketing. The most student-centred resource available in the market is back with a new edition and exciting new features. A new smartphone feature encourages students to scan, ScanLife Bar Codes at the beginning and end of each chapter bringing them to a companion website with a wealth of more resoruces, including MyLab on the Go.

Marketing: An Introduction, Fourth Canadian Edition with MyMarketingLab (4th Edition)

Business & Money

ARMSTRONG, Gary

Trifts, Valerie

Buchwitz, Lilly Anne

Kotler,Philip

Marketing & Sales

Pearson Education Canada

MyCourse without Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Fifth Canadian Edition (5th Edition)

Pearson Canada

MyLab Marketing with Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Sixth Canadian Edition

Marketing: An Introduction, Sixth Canadian Edition, Loose Leaf Version (6th Edition)

<div>The sixth Canadian edition of&nbsp; Marketing: An Introduction&nbsp;makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will&nbsp;see how customer value-creating it and capturing it-drives every good marketing strategy.</div> <div> </div> <div>KEY TOPICS:</div> <div> Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling&nbsp;NEW;&nbsp;Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace&nbsp;NEW MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions. PACKAGE CONTENTS: &nbsp; 0134470524 / 9780134470528 Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package &nbsp; 0134095804 / 9780134095806 Marketing: An Introduction, Sixth Canadian Edition 0134300874 / 9780134300870 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Marketing: An Introduction, Sixth Canadian Edition </div>

Marketing: An Introduction, Sixth Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package

MyLab Marketing with Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case

Marketing: An Introduction, Updated Sixth Canadian Edition with Integrated B2B Case Plus MyLab Marketing with Pearson eText -- Access Card Package

This is the story of a small eco-friendly company helping to save the planet one simple choice at a time. Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the market.

Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)

Cunningham, Peggy

Kotler, Philip R.

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value―creating it and capturing it―drives every good marketing strategy. 
KEY TOPICS: 
Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW\nMARKET: 
This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.

MyLab Marketing with Pearson eText -- Standalone Access Card -- for Marketing: An Introduction, Seventh Canadian Edition

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