Consumer Behavior

(6)
Consumer Behavior image
ISBN-10:

0135053013

ISBN-13:

9780135053010

Edition: 10
Released: Jan 01, 2009
Format: Hardcover, 518 pages

Description:

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.

Best prices to buy, sell, or rent ISBN 9780135053010




Related Books

Frequently Asked Questions about Consumer Behavior

You can buy the Consumer Behavior book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $6.83 on Amazon and is available from 41 sellers at the moment.

If you’re interested in selling back the Consumer Behavior book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Consumer Behavior book, the best buyback offer comes from and is $ for the book in good condition.

The Consumer Behavior book is in very low demand now as the rank for the book is 1,949,224 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.