Understanding Persuasion

Understanding Persuasion image
ISBN-10:

0135011310

ISBN-13:

9780135011317

Author(s): Ross, Raymond S.
Edition: Subsequent
Released: Aug 23, 1993
Format: Paperback, 288 pages
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Description:

1. The Study of Persuasion. 2. Springboards of Motivation. 3. Persuasion Theory. 4. Source Credibility. 5. Logical Supports of Persuasion. 6. Audience Psychology. 7. Message Construction. 8. Campaign Persuasion. Index.












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