<p>1. The Study of Persuasion.  2. Springboards of Motivation.  3. Persuasion Theory.  4. Source Credibility.  5. Logical Supports of Persuasion.  6. Audience Psychology.  7. Message Construction.  8. Campaign Persuasion.  Index.</p>

Understanding Persuasion

Literature & Fiction

Ross, Raymond S.

History & Criticism

Pearson College Div

Small Groups in Organizational Settings

Politics & Social Sciences

Ross, Jean Ricky

Social Sciences

<p>A text on critical areas of the communication process, helping students become more effective thinkers, language users, and ethical purveyors of informative and persuasive messages. Takes a theory and practice approach, with chapters on public speaking and communication, language habits, researching a speech, delivery, using audiovisual aids, logical reasoning and argument, and speaking in group settings. Includes chapter summaries, projects, and an appendix on research through the Internet. This edition is influenced by recent interactionist and social construction perspectives. Annotation c. by Book News, Inc., Portland, Or.</p>

The Speechmaking Process (11th Edition)

Allyn&Bacon

See the best price to sell, buy, or rent books by Ross, Raymond S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ross, Raymond S.