The Future of Technology Management and the Business Environment: Lessons on Innovation, Disruption, and Strategy Execution
Description:
ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT * Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy * Understand the massive social impacts of technology, and how today's societal divisions shape your opportunities to innovate * For everyone who must manage new technologies and respond to technological disruption From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses. Through insightful case studies, Marcus offers strategic advice for overcoming the pitfalls associated with deploying emerging technologies, or responding to others who use them to compete with you. Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recogn
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