Consumer Behavior

(11)
Consumer Behavior image
ISBN-10:

0133729885

ISBN-13:

9780133729887

Edition: 6th
Released: Jan 01, 1997
Format: Hardcover, 672 pages

Description:

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.

Best prices to buy, sell, or rent ISBN 9780133729887




Related Books

Frequently Asked Questions about Consumer Behavior

You can buy the Consumer Behavior book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $13.11 on Amazon and is available from 3 sellers at the moment.

If you’re interested in selling back the Consumer Behavior book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Consumer Behavior book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.