Marketing Plan Handbook, The

Marketing Plan Handbook, The image
ISBN-10:

0133078353

ISBN-13:

9780133078350

Author(s): Marian Burk Wood
Edition: 5
Released: Dec 21, 2012
Publisher: Pearson
Format: Paperback, 232 pages
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Description:

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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