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Selling Today: Creating Customer Value, Sixth Canadian Edition with Companion Website (6th Edition)

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Selling Today: Creating Customer Value, Sixth Canadian Edition with Companion Website (6th Edition) image
ISBN-10:

0132865130

ISBN-13:

9780132865135

Author(s): Manning, Gerald L.; Reece, Barry L.
Edition: 6
Released: Feb 15, 2012
Publisher: Pearson Education Canada
Format: Paperback, 576 pages
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Description:

Selling Today offers students a combination of selling fundamentals and new selling strategies needed to succeed in today’s business environment. The applied focus of the text provides students with all of the skills required for developing and implementing relationships, product, customer, and presentation strategies.

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