E-Marketing.
Released: Dec 01, 2008
Publisher: Pearson\Prentice Hall
Format: Paperback, 430 pages
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Description:
For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
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